Bush bailout plan may not help small business
September 30, 2008 by leonard
While Democrats and Republicans squabble over details, namely who will receive the most credit for whatever plan emerges from the current Congressional hubris, business continues for all the rest of us out here.
Sales 101 or…Telling is not Selling
September 29, 2008 by leonard
Many salespeople make this very common mistake. Talking past the client, and in most cases, past the sale.
Machine translation still not ready for primetime
September 26, 2008 by leonard
A client sends me an email today telling me that he checked one of our translations on the Internet (I won’t say which search engine free translation software he used but you would recognize the name if I did). [Read more]
Online security a serious issue-new telephone phishing scam
September 25, 2008 by leonard
Phishing scams, whether conducted by email or telephone, are a serious problem for US consumers. Remember that responsible banks and financial institutions will never ask for your password via email or by telephone. [Read more]
Text messages more popular for business users
September 25, 2008 by leonard
Communicating with employees, clients and subcontractors in a cost-effective and efficient way is a constant goal for those of us who run businesses. The added benefit of accessibility is another important desire for executives who want to stay close to their clients and key managers. [Read more]
Guerrilla marketing or just doing what makes sense?
September 25, 2008 by leonard
Fill a market niche, focus on your customers and build a good brand. Sound like “guerrilla marketing” to you? I call that just plain old good business sense.
Multicultural marketing pays off
September 25, 2008 by leonard
As the demographics in our consumer base evolve, marketing efforts must adapt to more and faster change. Advertising, promotions, customer retention programs, must all respond as our markets remake themselves at an ever increasing pace. [Read more]
Being a good corporate partner, Cause-related marketing works
September 25, 2008 by leonard
Companies that are active community partners not only build goodwill in their communities; they also make a difference in people’s lives. [Read more]
Neiman Marcus takes Q4 loss, ends ‘08 with $143m profit
September 25, 2008 by leonard
Dallas-based retailer Neiman Marcus took a fourth quarter loss but finished the year ahead of 2007. One-time events and charges are necessary, but don’t matter in the long run when you consider the fundamentals of a good business. And Neiman Marcus is a well-run business. [Read more]
Public relations strategy and crisis management-English only?
September 24, 2008 by leonard
If you handle public affairs for your company, you probably already have a crisis management plan at the ready. But, if your company has subsidiaries overseas or operations in multiple languages, you should be prepared to deal with those very same issues, in the appropriate language. Whether by telephone through on-demand telephone interpreting or translated written statements, be sure to think how you would handle a meltdown or deal with media queries in a language other than English. [Read more]
